Blog Articles
800 to 1,500 word pieces targeting specific searches, published on a consistent calendar.
Home / Publishing
Content Publishing
Editorial programs researched, written and edited by people, published on a calendar you can see a month ahead.
Our Standard
Publishing, not content filling
There is an enormous amount of content being produced right now that nobody wanted, nobody reads and nobody links to. It exists to hit a quota. It ranks for nothing, it converts nobody, and it quietly damages the site it sits on.
We publish the other kind. Every piece starts with a real search question, gets researched against actual sources, is written by a person who understands the subject, and goes through editing before it is published. If a topic does not deserve 2,000 words we write 800 and move on.
- Topics chosen from search intent and customer questions
- Research against primary sources, not a summary of other blogs
- Written and edited by people, every time
- Subject matter input from your team where expertise matters
- Optimized at publication rather than bolted on afterward
- Refreshed and updated as topics and rankings move
Every Piece Includes
- Keyword and intent research
- Outline approved before drafting
- Original research and sourcing
- Editing and fact checking
- On page optimization
- Internal linking into your existing content
- Formatting, images and publication
- Performance tracking after publication
Formats
What we publish
Long Form Guides
2,000 to 5,000 word resources built to become the reference page for a topic.
Service & Landing Pages
Conversion focused pages for each service and location, structured to rank and to sell.
Case Studies
Client results written up as stories buyers can see themselves in.
Press Releases
Announcements written to be genuinely newsworthy, then pitched rather than just distributed.
White Papers & Reports
Research led pieces for B2B audiences, built to earn links and generate leads.
Email & Newsletters
Editorial sent to your list, repurposed from what already performs organically.
Social Copy & Scripts
Short form writing and video scripts that extend the reach of published work.
Rates
Content pricing
Content is included in monthly plans at plan volumes. These rates apply to standalone projects and work beyond your plan allocation.
| Format | Typical Price | Turnaround | Notes |
|---|---|---|---|
| Blog article, 800 to 1,200 words | $285 to $450 | 5 to 7 days | Research, writing, editing, optimization |
| In depth article, 1,500 to 2,500 words | $480 to $750 | 7 to 10 days | Deeper research and sourcing |
| Long form guide, 3,000+ words | $950 to $2,400 | 2 to 3 weeks | Pillar content built to earn links |
| Service or landing page | $380 to $850 | 5 to 10 days | Conversion focused, SEO structured |
| Case study | $650 to $1,200 | 2 to 3 weeks | Includes client interview |
| Press release with outreach | $650 to $1,400 | 1 to 2 weeks | Writing, distribution and pitching |
| White paper or report | $2,200 to $6,500 | 3 to 6 weeks | Original research and design |
| Content refresh, existing page | $190 to $420 | 3 to 7 days | Often the fastest ranking gain available |
Prices are planning ranges and vary with research depth, subject complexity and interview requirements. Your written proposal confirms the price.
Publishing Questions
How it works in practice
Do you use AI to write content?
Our writers may use AI tools for research assistance, outlining or first pass ideas, but every published piece is written and edited by a person who is accountable for its accuracy. We do not publish unedited machine output, and we will tell you plainly how any piece was produced. See our editorial policy.
Do we get to review before publishing?
Yes. Outlines are approved before drafting and drafts go to you for review before publication. For clients who prefer speed we can publish on approval of the calendar instead, entirely your call.
Who owns the content?
You do. On payment, full rights to the published work transfer to you. You can keep it, move it or rewrite it whenever you like.
Will it sound like us?
That is the goal. We build a short style and voice guide at the start, interview your subject matter experts where their knowledge matters, and adjust based on your feedback in the first month.
How much content do we actually need?
It depends on your market and competition. Local service businesses often do well with 2 to 4 pieces monthly. Competitive national terms may need 12 or more. The audit will tell us, and we would rather recommend less than sell you volume you do not need.
Want to know where you actually stand?
Send us your site and we will come back with a free audit: what is ranking, what is broken, and what we would fix first.